Within the last few years, the mobile gaming industry has been experiencing a rise in revenue, owing to one of the striking trends, termed the "free-to-play" operational model. The latest mobile slots have been designed to be cross-platform, providing slick and consistent gaming experiences across desktops and mobiles. This has been a significant boom in the iGaming industry. For instance, the advent of HTML5 technology has improved the performance of building apps more efficiently and smoothly. Furthermore, mobile game development technology has undergone severe improvements from its framework. It makes its money through advertisements) has also generated a lucrative demand, which, in turn, has led into garnering of broader customer base. In addition, the mobie games market operating with the premium-based model (the games which do not offer in-app purchase options to the end-user come under the premium-based model. In contrast, smartphones are the most economical products for all audience categories. Furthermore, video game consoles like Sony and Microsoft cost around USD 400–450, which is a higher investment category for casual gamers.
For instance, an individual console game costs around USD 50–60, a heavy investment compared to mobile devices. In terms of substitute comparison, mobile devices hold a significant position compared to consoles and PCs, both in terms of price and performance, thereby creating a double-fold growth for the market.
While focusing on the mobile gaming market, various micro-factors come into the picture that favors the scenario of the competitive landscape, resulting in low barriers for entry within the market.
Low Barrier to Entry and Increased Technological Advances.Market Dynamics Global Online Smartphone and Tablet Games Market Drivers
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